New look for Rochester Rehabilitation

November 02, 2009

Rochester Rehabilitation is pleased to announce its new brand identity and website that communicates the agency’s achievements in helping people who face social, physical, mental and employment challenges.

“We are a true network of community services and programs that help people achieve their goals of work, wellness and independence,” said Cynthia Huether, President and CEO. “Rochester Rehabilitation has served the changing needs of the community for more than 90 years. We are committed to developing solutions, breaking down barriers to success and helping people to maximize their potential.”

Huether believes the tree logo is a “positive update and symbolizes growth, caring and the nurturing nature of our organization” The positioning of – Work. Wellness. Independence. – “fits in nicely with our mission.” Rochester Rehabilitation also dropped the word Center from its name because it provides services at multiple locations in Rochester, as well as Buffalo, Syracuse and Utica.

Bringing the branding together is a new website that is inviting, easy to navigate, and will grow with the agency as it continues to engage clients, donors, referrers and other important audiences.

“We are continuing to evolve and meet the community’s needs,” said Huether. “We look to be around for another 90 years.”